Income Sensitive Tickets

Tuesday, June 2, 2009 Leave a Comment

Some great ideas for improving audience access to the arts from Ian David Moss at Createquity (h/t Isaac). Ian proposes an 'Art Card' that would give income sensitive pricing on tickets for participants. Based on your annual income, you would pay an adjusted price on your ticket at participating arts organizations - essentially replacing the blunt tool of student and senior discounts with an income based scalpel.

Ian proposes the idea here, and then refines it here.

While I think the 4th issue he addresses is a BIG one, and though it would take a fair amount of resources to persuade the implementation and then carry out such a program; it is exciting to see an audience development idea that says "all are welcome" in such a tangible way. Check it out.